There are two key methods for supercharging your social strategy: SMO and engagement. Although they're equally important for getting more people to your website via social networks, far different rules apply for each. SMO implies a scientific approach — updates are crafted with the intention of being seen, and ultimately clicked on, by your audience. Engagement, on the other hand, is about connecting with fans and followers. The idea is to build a community of vested members who will respond to and share your social updates because the content resonates strongly.
Posting in various groups with regular quality content will help to improve engagement in social media activities. Such activities will help to gain more traffic and build your website popularity in search engines.