I would like to introduce you to some benefits of Mobile Compatible Website and Mobile Application for the website. These benefits are given below.
Mobile Compatible Website Feature:
If I will go to explain there is so many things are there. Suppose take an example
Mobile and Desktop/Laptop, Are they same in functionality or something else. If you want to reach more and more people, then it'll be advisable for you to create a mobile website for smart phones.
Mobile Application for Website Feature:
Firstly it will be more costly than a mobile website. But at the same time mobile app is more beneficial than a website. So it is better to provide a mobile app to users for your business.
You should hire developers from some company for best result. I am suggesting you go and develop both Mobile Website and Mobile App for your business.