Here are some benefits of PPC
· PPC contributes to business goals
· PPC is measurable and track able
· Quick entry
· You’re in control: you ultimately have control over a wide range of options for how you reach potential customers. This starts with the keywords or placements you choose to target and how restrictive you want to be.
PPC gives you targeted ads. And this can be surely good for reaching to the right set of the audience. You can also reach based on age, gender and location. You can make the reach based on the surfing habits. So facebook ads and google adwords ads give you more control over that part. I personally think that you should focus on the PPC ads if you're having good amount of money to throw into the ads.
PPC has changed the way people get the audience. For example, some PPC like Facebook ads and google adwords can target the users lot better. You can reach the people using the PPC ads. And your ads can stay longer on the page. So that's something to be considered. Though it's possible to burn a lot of money in this process. You have to understand that you need to try lot of experiments before putting more money into Facebook PPC Ads.
PPC or pay-per-click is a great way to boost your traffic artificially and to make your website popular, especially if you put a lot of efforts building up your website. I say artificially because you are only receiving traffic because people are clicking the ads you posted, but the moment you stopped using the advertisement the traffic also begins to dwindle. So you must first make your website appealing so that people will always visit your site even if you stopped advertising it.
It usually base from advertisement attach on it. PPC stands for (pay per click), every time, there will be a visitor clicking your website, the advertiser usually pays you, in this system. But, most common thing will happens, the website itself will boost its traffic, so that they have a chance to sold their product into your website to the possible customer of advertiser. There are website acts like a medium, they provide you this in order to get traffics for you.
PPC is a type of sponsored online advertising that is used on a wide range of websites, including search engines, where the advertiser only pays if a web user clicks on their ad. It gives fast and measurable result, reaching the target customer and provides information about other marketing channels.
PPC stands for pay-per-click, a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. Essentially, it's a way of buying visits to your site, rather than attempting to “earn” those visits organically. Search engine advertising is one of the most popular forms of PPC.